INFORMATION ABOUT PERSONAL DATA PROTECTION
It attaches great importance to ensuring the security of your personal information that you transmit to us either by using our website or by other means. The "Law on Protection of Personal Data" No. 6698 has come into effect.
Personal data: All kinds of information about an identified or identifiable natural person,
Processing of personal data: Acquisition, recording, storage, preservation, modification, reorganization, disclosure, transfer, acquisition, making it available by means of wholly or partially automated or non-automated means as part of any data recording system, any action taken on data such as its classification or inhibition of its use,
Data processor: The real or legal person who processes personal data on his behalf, based on the authority given by the data controller,
Data recording system: The recording system in which personal data is processed according to certain criteria,
Data controller: It refers to the real or legal person who determines the purposes and means of processing personal data and is responsible for the establishment and management of the data recording system.
1. Purpose of Protection of Personal Data and Text of Consent and Position of Our Company's Data Officer:
Our shopping site has the title of "data officer" within the scope of Personal Data Protection Law ("Law") No. 6698 in terms of personal data regarding customers, and the enlightenment of customers about personal data processing activities carried out by our shopping site in accordance with this Personal Data Protection and Consent Text and it is aimed to obtain explicit consent for the situations specified in Article 3 below.
2. Personal Data to be Processed with the Explicit Consent of the Customers and Processing Purposes:
For the following situations where the personal data processing conditions in 5/2 and 6/3 articles of the Law cannot be met, explicit consent of the customers is required for the processing of personal data by our Shopping site.
3. Purpose of Processing Personal Data of Customers:
Personal data of customers are processed below and within the framework of the personal data processing conditions and purposes specified in Articles 5 and 6 of the Law. Personal data of customers;
- Carrying out the necessary activities to benefit the products and services offered by our shopping site by the business units and carrying out the related business processes,
- In order to carry out the commercial activities carried out by our shopping site, necessary work is carried out by the relevant business units and the related business processes are carried out,
- Planning and execution of commercial and / or business strategies of our shopping site,
- The planning and execution of the activities required for the provision of legal, technical and commercial-occupational safety of the relevant persons who are in a business relationship with our shopping site, and to recommend and promote the products and services offered by us to the relevant people by customizing them according to their likes, usage habits and needs,
- Establishment of possible rights and receivables requests of the concerned
- Giving information to the authorized institutions arising from the legislation
- Creating and following up visitor records
- Within the scope of the Law on the Protection of Consumers, the Law on the Regulation of Retail Trade and other legal regulations, by our branches, our call center, our affiliated companies or our websites and social media pages, and, without limitation, on behalf of our Company and all kinds of channels. provide,
- To serve customers better, to provide and offer various advantages, to provide information about sales, marketing, information, promotions, to provide information about their campaign and conditions, to conduct surveys, customer satisfaction research, to speed up your purchases, to receive and deliver your orders,
- Creating campaigns for customers, cross-selling, determining the target audience,
Carrying out activities that increase user experience by following the customer movements and improving the functioning of the mobile application with the website of our shopping site and personalizing it according to customer needs, direct and indirect marketing, conducting personal marketing and remarketing activities, personal segmentation, targeting, analysis and company conducting intra-reporting activities, market research,
Planning and execution of the sales and marketing processes of the products and / or services of our shopping site, including the planning and execution of customer satisfaction activities, and the planning and execution of customer relationship management processes, creating and / or increasing adherence to the products and / or services offered by our shopping site. It may be processed in accordance with the approval of the Customer within the scope of planning and execution of its processes and may be shared with the parties specified in this Personal Data Protection Text.
Our Shopping Site; In order to conduct online behavioral advertising and marketing, the user who comes to the site has the right to associate the behavior of the user on the site with a cookie in the browser and define remarketing lists based on metrics such as the number of pages displayed, visit duration and goal completion number. Then, targeted advertising content can be displayed to this user on the site or on other sites in the Display Network, depending on the interests of the users. During the redirection of Google AFS ads to our Shopping Site, Google may place cookies on users' browser or read the cookies contained therein or use web beacons to collect information.
4. Transfer of Personal Data of Customers:
Carrying out the necessary work by the relevant business units to carry out the necessary work to benefit the personal data of the customers, the products and services offered by our shopping site, and the related business units to carry out the commercial activities carried out by our shopping site, and conducting the related business processes, The planning and execution of the commercial and / or business strategies of our shopping site, the provision of the legal, technical and commercial-business security of our shopping site and the related people who have a business relationship with our shopping site, and the products and services offered by our shopping site are customized according to the likes, usage habits and needs of the people concerned. 8. and 9 of the Law, including the planning and execution of the activities required for their recommendation and promotion to interested parties. It can be shared with Company officials, affiliates, business partners, suppliers, shareholders, legally authorized public institutions and organizations and private institutions within the framework of the personal data processing conditions and purposes specified in the articles.
Payment and logistics services for the purpose of authenticating according to the payment agency framework agreement to be approved by the user at the payment stage, and the Regulation on the Prevention of Laundering Proceeds of Crime and Financing of Terrorism, published in the Official Gazette No. 26751 dated January 9, 2008. will be shared with the organizations.
Our Shopping Site may transfer personal data to third parties in the country or abroad, provided that it meets the conditions stipulated in Law No. 6698 within the scope of the above-mentioned purposes.
5. Personal Data Collection Method and Legal Reason:
Personal data are collected from customers electronically. Personal data collected for the above-mentioned legal reasons can be processed and transferred for the purposes specified in Articles 5 and 6 of the Law and in the Text Protection of this Personal Data.
6. Personal Data Retention Times
Our Shopping Site retains personal data for the period specified in these regulations, if required by relevant laws and regulations.
If a period of time is not regulated in the legislation regarding how long the personal data should be stored, it is processed for a period that requires the processing of our Personal Data Shopping Site in accordance with the practices and business practices of our Shopping Site depending on the activity carried out while processing that data, then it is deleted, destroyed or is made anonymous.
The purpose of processing personal data has expired; If the relevant legislation and retention periods determined by our Shopping Site have come to an end; Personal data can only be stored for the purpose of constituting evidence in possible legal disputes, or for the purpose of asserting the relevant right based on personal data or establishing a defense. Although the time-out periods and the time-out periods have elapsed in order to assert the right mentioned in the establishment of the periods here, the retention periods are determined based on the samples submitted to our Shopping Site on the same subjects. In this case, the stored personal data is not accessed for any other purpose, and access is provided only when it is required to be used in the relevant legal dispute. Here, personal data is deleted, destroyed or anonymized after the mentioned period has expired.
7. Customers' Rights as Personal Data Owner:
Data owners in accordance with Article 11 of the Law; (i) learning whether personal data is processed about them, (ii) requesting information if personal data is processed, (iii) learning the purpose of processing personal data and whether it is used in accordance with its purpose, (iv) transfer of personal data in the country or abroad knowing third parties, (v) requesting correction of personal data if it is incomplete or incorrectly processed, and requesting notification of the transaction performed within this scope to third parties to whom personal data has been transferred, (vi) Although it has been processed in accordance with the provisions of the Law and other relevant laws, requesting the deletion or destruction of personal data in case of departure and notifying the third parties to whom the personal data is transferred in this context, (vii) by analyzing the processed data exclusively through automated systems k he has the right to object to the emergence of a result against his business and to request the removal of the damage if (viii) is damaged due to the illegal processing of personal data.
Requests regarding the exercise of such rights may be submitted by our personal data owners by the Shopping Mall through the methods specified in Law No. 6698. Our shopping site will evaluate these requests and conclude them within 30 days.
Regarding the issues on this form, changes may occur in line with legal and technological developments.